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Could pleasure be the key to losing weight?
It's a new year and have your thoughts turned to weight loss?
If they have, you're in good company...
An estimated 26 million of us will start trying to lose weight in January.
But 87% will be breaking healthy eating habits by day 12.
However, did you know that your thoughts about food change your response to what you eat?
For example...
Just by changing the description of a food, you'll feel either hungry or satisfied after eating it...
Now ask yourself this question: "Do you associate chocolate cake with guilt or celebration?"
Food writer David Robson explains how your answer will have surprising consequences for the success of your diet.
From BBC Reel
Just click on the 5 minute video below.